Where theory meets real-world wisdom…

If you’re reading this, you’re probably not normal (in a good way…)

You’re either a visionary itching to shake things up and make a difference…

Or a marketer, – one of those rare breeds who don’t just take any ‘marketing’ advice at face value and goes out and does experiments of their own…

Or a product owner — one of the bold souls their souls who’s keen on steering the ship and crafting products that truly matter.

Or you’re simply someone looking for something ‘different’.

Whichever the case, there’s a good chance you’re also fed up with the same old song and dance in the content world. Everything out there just seems a bit… meh. I would even go as far and say that right now, there is a dire need for some honest, down-to-earth wisdom. So this newsletter is here to cut through the fluff and serve up the real deal.

We have two (unconventional) main values…

Transparency and community.

In short, this newsletter is all about keeping it real. And while I have yet to build and launch the community aspect of this newsletter, I would love for us to build a gang of like-minded rebels who are open to contribute, and collaborate with their fellow subscribers.

Now, behind the scenes is yours truly…

Meet John Pagulayan (that’s me.). I’ve been around the marketing, product creating, and business building block for over a decade through my email copywriting agency and the Freelance Movement community.

Working in the trenches, with battle scars from working with tons of clients and building my own products, projects, and wild experiments, I’m here to spill the beans.

This is not your typical newsletter…

No siree.

We’re not about ‘bro marketing’ nonsense; we’re all about tried-and-true tactics backed by science (the cool kind) and each issue is more like a playbook either filled with actionable steps or insights that are guaranteed to make you think.

Wouldn’t it be great if all the wisdom, help, and information you need to conquer the world as a visionary, CEO, leader, marketer, or brand honcho is just a newsletter issue or two away?

And it’s not gonna break the bank, either. It’s neatly packed into what I think are ‘playbooks’ more than newsletters, that’ll make your head spin (in a good way).

Ready to dive into the madness?

Hit that subscribe button and let’s set sail on this adventure together. See you on the flip side!